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An Eye for Life



Cinema is a visual language, a medium to communicate one’s perspective with the world.

Our perspective was born at the base of Mt. Hood, Oregon, and further shaped by the customs, people, and diversity of life we’ve been exposed to around the world. We started as a video production company in 2007, led by Eric Pollard and a band of professional athletes and cinematographers.

As athletes, we pulled influence from surfing and snowboarding to create a new genre of skiing, and simultaneously developed the equipment necessary to ride the mountain in an entirely new way. While we are still rooted and active in winter sports, we’ve transcended beyond the category of films focused on at our inception and now apply our collective skill sets to new stories.

With a style and brand of film making all to our own, we approach each project with a unique attitude and way of looking at the world. Whether it's shooting and editing a commercial project or unveiling the emotion of a wedding day, our sense for capturing life's most riveting moments are all crafted with a style that resonates with your unique audience.